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Marketingplan in BeeldMarketingplan in Beeld is een strategisch n praktisch handboek voor moderne marketeers en ondernemers. In een heldere structuur krijg je inzicht in alle fasen van een succesvol marketingplan: van doelgroepanalyse en merkidentiteit tot kanaalkeuze en implementatie. Doorheen het boek worden actuele voorbeelden van toonaangevende bedrijven zoals Coolblue, Netflix, Philips en ABN AMRO gecombineerd met concrete frameworks en meetmethoden. Je leert hoe je
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Marketingplan in Beeld
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