The Christmas treasure huntThis year will be toy store Salfrinch's hundredth anniversary. A celebratory year, one might think. But for two years Salfrinch aren't quite the market leaders in toys they used to be. Nevertheless, ceo John Bowman wants to seize the opportunity to make this a memorable year. Salfrinch will hold a competition: people are challenged to create a toy. There is only one condition: it has to be about either Christmas or winter. The inventions of four