Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice - Paperbackby Ina Goller (Author), John Bessant (Author) Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship. The text provides a range of