How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators - Paperbackby Johanna M. Lockhart (Author) How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Author Biography Johanna Lockhart currently serves as Manager,