The New Economics of Trust - Paperbackby John O. Whitney (Author), Miguel Martinez Zavala (Author) The cost of doing business has escalated due to a pervasive atmosphere of mistrust in the workplace. The seeds of this mistrust range from incompetence or the perception of incompetence, to lack of understanding of systems, to useless or biased information. Regardless of the cause, effective managers must identify and rid their organizations of the lack of trust in order to achieve long term