Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities - Paperbackby Viktor Smith (Author) This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four layered